China's Trip.com steps up focus on personalised domestic travel options

China's Trip.com steps up focus on personalised domestic travel options

Photo: Pixabay

Travel company Trip.com Group expects a surge in demand for outbound travel from China once COVID-19 restrictions ease, but in the meantime is focusing on “personalised” packages for domestic tourism, its CEO said on Wednesday.

Travel within China, which has severely restricted international travel, rebounded to pre-pandemic levels in terms of the number of trips taken during the five-day Labour Day holiday that began May 1, but revenue lagged levels in 2019 before the pandemic.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter