China’s Trip.com steps up focus on personalised domestic travel options

Photo: Pixabay

Travel company Trip.com Group expects a surge in demand for outbound travel from China once COVID-19 restrictions ease, but in the meantime is focusing on “personalised” packages for domestic tourism, its CEO said on Wednesday.

Travel within China, which has severely restricted international travel, rebounded to pre-pandemic levels in terms of the number of trips taken during the five-day Labour Day holiday that began May 1, but revenue lagged levels in 2019 before the pandemic.

Jane Sun, CEO of Trip.com, the country’s biggest online travel services company, said Chinese tourists are more inclined to travel in smaller groups with family or close friends, instead of with dozens of strangers.

“They are also more interested in choices that are more personalised and flexible,” she told a Reuters Newsmaker event.

Chinese government data showed that around 230 million domestic trips were made during the long May 1 holiday, 3.2% higher than in 2019 before the pandemic. But total tourism revenues were only 77% of pre-virus levels at 113.23 billion yuan ($17.6 billion), the government data showed.

Sun said prospects for outbound travel looked bright once the pandemic is contained and more people globally are vaccinated. The most-searched European destinations on Trip.com’s platforms include the UK, Switzerland, Italy and Greece, she said.

“The demand is there,” she said. “People’s buying power is strong.”

Reuters

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.