Chinese fitness tech startup FITURE closes $300m in its biggest funding round

Chinese fitness tech startup FITURE closes $300m in its biggest funding round

Visuals from FITURE's website.

FITURE, a Chinese startup that offers smart home fitness equipment, has raked in $300 million in a Series B round of financing to capture opportunities in the accelerated growth of China’s at-home workout market.

This is FITURE’s biggest funding round to date. The Series B round gathered four lead investors including Hong Kong’s All-Stars Investment, Legend Capital, DST Global and New York-based Coatue, per its announcement on Thursday.

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