CMIA Capital Partners leads investment in pre-owned luxury watch marketplace WatchBox

CMIA Capital Partners leads investment in pre-owned luxury watch marketplace WatchBox

Luxury watches on a table. Credit: WatchBox

Singapore-based CMIA Capital Partners has led an initial investment round in WatchBox, a global e-commerce platform for the buying, selling and trading of luxury pre-owned timepieces. The company is founded by Danny Govberg, CEO of Govberg Jewelers; Liam Wee Tay, former owner of Sincere Watch; and investor-entrepreneur Justin Reis.

Financial terms of this round are undisclosed, but according to details in a media release, CMIA has earmarked $100 million over the next 18 months to accelerate the growth of WatchBox across key global luxury watch markets, as part of a multi-platform strategy.

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