PE-backed education startups deploy “roll-up” strategy to win in lucrative Vietnam market

Vietnam’s homegrown education companies, backed by private equity firms, are adopting the “buy-and-build” model to scale up operations and expand their footprint in a rather fragmented market.

The PE-backed roll-up strategy, involving mergers or acquisitions of several smaller companies in the same sector, is expected to further gain momentum with a handful of players drawing up plans for a bigger play.

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