In a statement, Cradle noted that another angel investor who wishes not be be identified, was also involved in this round of funding.
The concierge service portal, Be Malas (or Be Lazee) is run by Pacific Founders Sdn Bhd, headed by three co-founders – Adlin Yusman, Suthenesh Sugumaran and Puvanendren M Maniam.
The service provides an SMS-based concierge service to its clients in Klang Valley and some limited areas outside through a highly trained team of concierges called Rajin Runners.
Be Malas helps customers with their requests from household affairs to company business matters all through SMS exchanges, provided that the request is not against the law.
Clients must agree to the end price for every service performed, which includes a base fee of MYR25 before they get the Rajin Runners to run the errands for them.
Adlin regards receiving funds from the angel investor and co-investment partners, CFSB and KK Fund as a huge vote of confidence in Be Malas’ ability to execute the business plan.
“The funds will be spent primarily on technology for both front-end (customer-facing) and back-end which includes load management and last mile fulfilment as well as hiring the best talents to help us scale the business regionally,” he said.
Yusman also said that its regional brand Be Lazee, which was launched in Singapore on June 10, 2015, is already gaining traction in the city state and the team is looking forward to launching the same brand in Hong Kong before the end of the third quarter of 2015.
Be Malas currently operates in Malaysia and Singapore.