Creador invests $13m in Malaysian chain Bake With Yen

Creador founder and CEO Brahmal Vasudevan. September 2015.

Private equity firm Creador, through its affiliate Cyrilla Ltd, has invested RM57 million ($13 million) for an undisclosed stake in Bake With Yen (BWY) Group, marking its tenth venture deal in Malaysia. Creador has totally invested in 26 firms.

“BWY is indeed an exceptional business with an established brand name, a wide range of products and sizeable operations in both East and West Malaysia. With the second generation of BWY’s founding family taking over the helm, it is well positioned for the next phase of growth,” founder and CEO of Creador, Brahmal Vasudewan, said in a statement.

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