Singapore-headquartered Goama (also known as Go Games), which lets developers integrate games into their apps, raised $450,000 in new funding from Group B and Prasetia Dwidharma last week as gamification catches steam in Southeast Asia.
The startup works with marketplaces and super apps to integrate social games quickly into their apps. Some of its clients have used it for promotional campaigns, while others rely entirely on the platform’s introduction of new games every week.
So far, Goama has worked with regional e-wallets such as Touch ‘n Go in Malaysia and GCash in the Philippines. The startup had earlier participated in SOSV’s accelerator programme.