Indian logistics unicorn Delhivery bets on direct-to-consumer model

Indian logistics unicorn Delhivery bets on direct-to-consumer model

Visual from Delhivery website

Logistics unicorn Delhivery expects the direct-to-consumer (DTC) model to gain steam, as retail brands go omni-channel and adopt automation in a post-covid world, said a top executive.

The Gurugram-based firm, which traditionally focused on large clients, including e-commerce majors, is now seeing increased demand from enterprise firms, smaller brands and even home entrepreneurs, as social distancing norms impact offline shopping.

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