Dentsu Aegis acquires Vietnamese agency Redder Advertising

Marketing agency Dentsu Aegis Network on Wednesday announced that it has acquired Vietnam-based digital & creative agency Redder Advertising Co. Ltd, launching its third Dentsu Brand Agency in the country, according to an official release.

Established in 2012, Redder has more than 55 employees in Ho Chi Minh City, offering brand marketing, digital advertising, event & activations, consulting and PR offerings to global and local clients.

Post-acquisition, Redder will be rebranded as Dentsu Redder, adding scale and providing digital and creative capabilities to Dentsu Brand Agencies.

“Vietnam remains one of the most promising markets in the Asia Pacific region. With a sizeable population of close to 94 million combined with rapid growth and high levels of adoption of media and digitization, the acquisition of Redder is a significant opportunity,” said Sanjay Bhasin, CEO of Dentsu Aegis Network Indochina.

“As we see the market developing and shifting rapidly towards digital, our strategy is to develop our cutting-edge service offerings to ensure we become a key player in this important market in the future,” he added.

Joining the leadership team from Redder is CEO, Hung Vo, who will report to Sanjay Bhasin, Dentsu Aegis Network Indochina CEO as CEO of Dentsu Redder.

“To support our expansion plans beyond Vietnam and sustain our trajectory of growth since our founding six years ago, it is a huge opportunity that we get to be part of Dentsu Aegis Network to bring this vision to life,” said Vo.

In February, Dentsu Aegis Network acquired Southeast Asian digital marketing company Happy Marketer Group. Following the acquisition, Happy Marketer will be integrated into Dentsu Aegis’ performance marketing agency Merkle Asia Pacific.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.