Marketing agency Dentsu Aegis Network on Wednesday announced that it has acquired Vietnam-based digital & creative agency Redder Advertising Co. Ltd, launching its third Dentsu Brand Agency in the country, according to an official release.
Established in 2012, Redder has more than 55 employees in Ho Chi Minh City, offering brand marketing, digital advertising, event & activations, consulting and PR offerings to global and local clients.
Post-acquisition, Redder will be rebranded as Dentsu Redder, adding scale and providing digital and creative capabilities to Dentsu Brand Agencies.
“Vietnam remains one of the most promising markets in the Asia Pacific region. With a sizeable population of close to 94 million combined with rapid growth and high levels of adoption of media and digitization, the acquisition of Redder is a significant opportunity,” said Sanjay Bhasin, CEO of Dentsu Aegis Network Indochina.
“As we see the market developing and shifting rapidly towards digital, our strategy is to develop our cutting-edge service offerings to ensure we become a key player in this important market in the future,” he added.
Joining the leadership team from Redder is CEO, Hung Vo, who will report to Sanjay Bhasin, Dentsu Aegis Network Indochina CEO as CEO of Dentsu Redder.
“To support our expansion plans beyond Vietnam and sustain our trajectory of growth since our founding six years ago, it is a huge opportunity that we get to be part of Dentsu Aegis Network to bring this vision to life,” said Vo.
In February, Dentsu Aegis Network acquired Southeast Asian digital marketing company Happy Marketer Group. Following the acquisition, Happy Marketer will be integrated into Dentsu Aegis’ performance marketing agency Merkle Asia Pacific.