Vietnam's e-commerce startups tweak their business model amid pandemic drag

Vietnam's e-commerce startups tweak their business model amid pandemic drag

Photo: Pixabay

In a bid to survive the ongoing onslaught of the COVID-19 pandemic, e-commerce startups in Vietnam are increasingly gearing up to sell essential items – especially food – to woo consumers who are reluctant to venture out.

BEYOURs, a new brand that sells home furniture on e-commerce platforms, has recently converted its business to sell fresh food after Ho Chi Minh City issued a directive to only allow startups selling essential units to operate amidst the pandemic.

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