IDNtimes.com, which targets audience in the 18-34 age group, will use the capital to acquire talent, improve user experience, amplify content creation and distribution and to revamp its platform.
With its proprietary content creation and distribution technology, IDNtimes.com aims to be the leading online media for news and entertainment for young generation in Indonesia, East Ventures said, in a statement. “IDNtimes.com shows a very strong execution capability. Within short period of time, they managed to capture large audience, mainly the Millennial,” said, Willson Cuaca, managing partner, East Ventures.
Content from IDNtimes.com, which publishes in the Bahasa language, can be found on their website, YouTube channel, and upcoming Android and iOS Mobile applications. To this date, IDNtimes.com has registered over 7 million visitors monthly from all over the nation, with the top three cities being Jakarta, Surabaya, and Medan.
“We invest heavily in our editorial and IDNtv team to make sure that we produce the highest quality articles and videos for our audience”, William Utomo, Chief Operating Officer of IDNtimes.com, said.
With the growth of loyal users, major brands such as Samsung, OPPO, Kapal Api, Heineken, Bir Bintang, Huawei and Mattel ran their advertising campaign with IDNtimes.com. Brands chose to advertise with them because IDNtimes.com’s approach to advertising is native content marketing, meaning that the editorial team or video team will work closely with the brand to make sure that the sponsored content is both relevant to the brand and the audience. “We focus on native content marketing because digital banner has become inefficient and irrelevant both to the brand itself and their audience” William Utomo said.