As the demand for online education slows and investor confidence wanes amid rising doubts over their survival, edtech startups have begun to experiment with an omnichannel presence offering a mix of online and offline courses.
India had seen a sharp rise in edtech players offering online and after-school programmes to help students bridge the learning gap as schools remained shut during the pandemic. But with schools and colleges fully open now with the lifting of COVID-19 restrictions, edtech companies have been trying to cope with the subdued demand by cutting down on unnecessary spending, laying off employees and restructuring their businesses.
