SG-based HR tech startup EngageRocket raises over $2m Series A

EngageRocket co-founders, CEO CheeTung Leong (left) and COO Dorothy Yiu.

Singapore-based HR tech startup EngageRocket has raised S$3 million ($2.07 million) in a Series A funding round led by venture capital firm Qualgro, according to a statement.

The financing, which aims to strengthen EngageRocket’s presence in Southeast Asia, was joined by existing investors SeedPlus, Found. Ventures and JobsCentral co-founder Huang Shao-Ning.

This new round brings the total funding raised by the company to S$4.5 million.

Founded in 2016, EngageRocket offers a product suite to automate employee feedback and analytics. It caters to over 50 enterprise customers including StarHub, Tokopedia, Mediacorp, and Singapore Power.

The cloud-based software company recently opened a new office in Jakarta and continues to explore other Southeast Asian markets.

“People analytics is becoming an increasingly important lever, for companies across Southeast Asia, to more effectively motivate and retain talented staff, and build a positive culture. Qualgro is delighted to partner with EngageRocket who serves many large and medium-sized Southeast Asian companies. This funding round will enable the team to continue its rapid growth, towards its ambition to become a leader in SEA,” said Heang Chhor, Managing Partner of Qualgro.

Qualgro is a Singapore-based VC firm, investing mainly in B2B companies in data, SaaS and AI, to support talented entrepreneurs with regional or global growth ambition. Qualgro invests across Southeast Asia, Australia and New Zealand, primarily at Series A and Series B.

In 2018, Qualgro made the first close of its $100-million ASEAN fund. This is the second fund of the firm, double the size of Qualgro’s first $50-million fund.

Its other portfolio companies include Appier, Eyeota, Funding Societies, ShopBack and Ralali. It exited its investment in Singapore-based Wavecell in 2019 when the startup was acquired by US-based 8×8.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.