Social shopping app Wiindi to focus on expansion in Vietnam

Discovery shopping website and app Wiindithat is among the first of Vietnamese startups to have joined Singapore-based JFDI Accelerate programme, said it aims to be the number one mobile shopping platform in Vietnam within the next 18 months.

It will be competing with Vietnam based e-commerce sites that online shoppers are more familiar with – the FPT-backed Sendo.vn, groupon sites Muachung and Hotdeal, and foreign players Lazada and Zalora.

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