Israeli football athlete performance analysis company PlayerMaker has snagged a $10-million Series B funding round led by Chinese investment firm FengHe Group.
Prior to closing this investment, PlayerMaker got on board football manager Arsène Wenger as an investor and operating partner in May.
PlayerMaker provides augmented wearable devices mounted on the players’ boots to track and analyse their motion using AI and machine learning. The startup first focus is on football.
The data generated improves coaches’ decision-making processes, especially in relation to player performance optimisation, talent identification and injury prevention.
Launched in 2018, PlayerMaker said it has been present in more than 10 countries. Its solution is used by clubs such as Fulham, Millwall, Manchester City, Norwich City, Crystal Palace, Hull City, Club America, Toronto FC, Atlanta United and Argentina’s Olympic national team.
The company will use the latest funding to fuel growth across EMEA, the US and Asia.
“The potential growth in front of PlayerMaker is substantial. We have been impressed by the company’s traction across the world, as well as the wide-ranging partnership opportunities in their pipeline,” commented John Wu, founding partner and chairman of FengHe Group.
Wu is known as head of Yahoo’s search and e-commerce technology engineering team in the 1990s, and first CTO of Alibaba in the 2000s. He has invested in companies such as Huazhu Hotels Group, Focused Photonics, Jumei.com, WeDoctor and Viva Biotech.
FengHe Group manages venture capital portfolio, hedge funds and real estate investments.