Startups targeting Indian millennials to continue growing amid slowdown, says Fireside Ventures’s Singh

Kanwaljit Singh, founder and managing partner, Fireside Ventures. Photo: Mint

Bengaluru-headquartered Fireside Ventures is betting on India’s evolving consumer story that is being redefined by the country’s large population of millennials.

“The idea is to invest in startups that innovate to cater to the Indian millennial. After all, consumption is getting disrupted from one-shoe-fits-all to different consumers having different consumption patterns and equally different expectations,” said Fireside Ventures founder and managing partner Kanwaljit Singh.

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