Flipkart acquires augmented reality startup Scapic with eye on immersive shopping

Flipkart acquires augmented reality startup Scapic with eye on immersive shopping

Photo: Brent Lewin/Bloomberg

Walmart-owned Flipkart Group has acquired augmented reality (AR) startup Scapic in a bid to enhance its immersive shopping experience capabilities for customers, the e-tailer said.

Flipkart will acquire 100% stake in the company and absorb the startup’s team as the e-tailer accelerates its efforts to provide deeper camera experiences, virtual storefronts, and new opportunities for brand advertising on its platform.

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