India: Walmart-owned Flipkart acquires mobile gaming platform Mech Mocha

FILE PHOTO: The logo of Flipkart is seen on the company's office in Bengaluru, India, May 9, 2018. REUTERS/Abhishek N. Chinnappa/File photo

Walmart-owned Flipkart has acquired mobile gaming startup Mech Mocha’s intellectual property assets for an undisclosed amount in an effort to scale up its gaming business.

The deal entails employees of Mech Mocha joining Flipkart, bolstering the online retailer’s plans to intensify focus on developing innovative gaming formats to engage with users on its GameZone platform.

Mobile gaming is considered an emerging medium to increase customer engagement on e-commerce platforms. Flipkart had backed Bengaluru-based Mech Mocha during its $1 million seed funding round in 2015.

The startup runs a vernacular social gaming platform, Hello Play, in seven Indian languages, and has over 10 products, including popular multi-player games such as ludo, carrom, snakes and ladder, and cricket. Mech Mocha was co-founded by Arpita Kapoor and Mohit Rangaraju in 2014, and counts Accel, Blume Ventures and Shunwei Capital as investors. The Mech Mocha team will focus on scaling Flipkart’s gaming efforts under Prakash Sikaria, vice-president, Flipkart. “…Our observations of Flipkart GameZone reflect this trend, as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey,” Sikaria said.

This article was first published on livemint.com.

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.