Indonesia’s Fore Coffee ups Series A total to $9.5m

Fore Coffee

Indonesia-based on-demand specialty coffee startup Fore Coffee has secured $1 million in additional funding to increase its Series A round total to $9.5 million.

The company had previously announced raising $8.5 million in Series A funding in January. The round was led by East Ventures. The startup was incubated by the early-stage Indonesian investor, which had also backed its seed round.

SMDV, Pavilion Capital, Agaeti Venture Capital, and several angel investors had also participated in the Series A round.

Fore Coffee allows customers to order coffee through a mobile app. They can then pick it up themselves at one of its outlets or get it delivered.

“Coffee is a necessity for so many people, but not everyone has the time to go to a coffee shop, wait in line, then wait for their order, and then return to their workplace,” said Fore Coffee co-founder and CEO Robin Boe.

The startup claims to have almost doubled its presence to 35 outlets across Jakarta from 19 in January. Fore Coffee targets to open 100 outlets in the second half of the year.

It has also partnered with mobile payment platform OVO and GOJEK to ease the payment system and delivery for customers.

“Data drives customization, which in turn drives new experiences designed for consumers. Coupled with Indonesia-optimized digital infrastructure, consumer product distribution and touch points can develop in a very robust environment,” said East Ventures managing partner Willson Cuaca.

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