Gen Z is rewriting the Indonesian consumer sector story

(Left to Right) Shotaro Tani, Gitta Amelia, Deepak Shahdadpuri, Jefrey Joe, Edward Tirtanata take stage at DealStreetAsia’s Indonesia PE-VC Summit 2020. Photo: DealStreetAsia

Indonesia’s burgeoning consumer market offers both opportunities and pitfalls for investors and startups, according to experts at DealStreetAsia’s Indonesia PE-VC Summit in Jakarta held on January 15.

The opportunity is huge: Indonesia has a young and fast-urbanising population of 267 million people, and a $1.1-trillion economy – the largest in Southeast Asia. More than half of all the mobile subscribers in the region are in Indonesia, with a total at 435 million in 2017, or more than in North America.

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