Malaysian on-demand freelancer platform GoGet said on Tuesday that it has raised $2 million in a Series A round led by Singapore’s Monk’s Hill Ventures.
The funding will be used for product development, and building and expanding the product and technology teams, the company said. GoGet will also expand its sales and digital marketing teams to acquire more users.
Founded in 2014, GoGet is an errand and delivery platform that allows verified workers to sign up for part-time jobs like delivering foods or groceries and moving bulk goods. The platform has over 20,000 gig workers and over 5,000 businesses that hire the workers, including Lazada Malaysia, IKEA Malaysia, and Foodpanda, among others.
“The traditional labour market is inefficient during these challenging times. Businesses, especially SMEs, need to find innovative ways to cut costs while being profitable,” said its co-founder and CEO Francesca Chia. “Our vision is to build a sustainable future of work by empowering both businesses and gig economy workers in the Asean region. We also believe that by addressing the gaps in protection for flexible workers, it is making flexible work sustainable for our future.”
GoGet also plans to open its platform to companies to help digitise manual processes in their workforce, besides expanding across Asean, according to the statement. GoGet has bagged an undisclosed amount of capital from 500 Startups, according to data platform Techcrunch.
“The nature of work is being redefined as companies and workers seek both flexibility and fit. This trend has been accelerated by the pandemic, as businesses are transforming in response and require a more elastic workforce,” said Monk’s Hill Ventures co-founder and managing partner Kuo-Yi Lim.
Founded in 2014 and backed by institutional investors and family offices worldwide, Monk’s Hill Venture invests in early-stage technology startups in Southeast Asia.