Female founders tend to be more realistic, might undervalue themselves: gool co-founder Wanjun Yap

Female founders tend to be more realistic, might undervalue themselves: gool co-founder Wanjun Yap

gool co-founder and CEO Wanjun Yap

Wanjun Yap, the co-founder and CEO of Singapore-based startup gool, says there needs to be more community support to encourage female founders to take risks.

The former Lazada executive launched gool in 2021 to target the creator economy by helping users conceptualise and create products and launch their brands. The company is now in the middle of a pivot.

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