Indonesia’s FMCG marketplace GudangAda has appointed former Grab engineering head Huan Yang as its chief technology officer.
“Yang’s appointment at GudangAda will be key to the company’s expansion plans as we seek to aggressively expand to more cities in Indonesia, further develop warehousing and logistics offerings, and move into new product categories beyond the FMCG industry,” GudangAda CEO Stevensang said, in a statement.
At Grab, Yang managed the engineering teams in Singapore, Jakarta, and Beijing to develop solutions for food delivery operations. He has previously worked at tech giants such as Google, Facebook, and Uber.
GudangAda amassed a total of $30 million in its seed and Series A rounds in 2020. Both rounds were led by Alpha JWC Ventures. GudangAda’s other investors include Sequoia Capital India, Wavemaker Partners, and Pavilion Capital.
DealStreetAsia reported in October 2020 about the startup looking to raise its Series B fundraising round before the second quarter of 2021.
Established in 2019, GudangAda develops the B2B supply chain players in the FMCG sectors by providing technology services from transaction to distribution. The company has established a presence in more than 500 locations in Indonesia with over 300,000 merchants.
The company plans to capture the end-to-end supply chain from producers to retailers across Indonesia, targeting to grow its business by five-fold and achieve a million users by end-2021, it said in the statement.