Heineken to sell China operations to CR Beer in $3.1b deal

Heineken to sell China operations to CR Beer in $3.1b deal

Red star logos sit on Heineken beer cans, stacked at the Heineken NV brewery in Zoeterwoude, Netherlands, on Wednesday, May 30, 2018. Photographer: Jasper Juinen/Bloomberg

Heineken NV said on Friday it has agreed to sell its China operations and take a 40 percent stake in a firm controlling the country’s biggest beer maker China Resources Beer Co Ltd in a $3.1 billion deal.

The deal comes as global beer giants such as Heineken, AB InBev and Carlsberg face fierce competition in emerging markets, touted as the growth engine for the world’s biggest brewers.

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