SG’s Hepmil Media raises $10m funding — its first from institutional investors

Karl Mak (6th from left, seated) and Adrian Ang (4th from left, seated) founded the company in 2015.

Hepmil Media Group, a Singapore-based, technology-driven media company, has announced a $10 million Series A funding round led by Quest Ventures, Pavilion Capital, and Bent Pixels, according to an announcement.

Founded in 2015, Hepmil Media Group runs popular digital content platforms such as SGAG, MGAG, PGAG as well as the digital creator agency Hepmil Creators’ Network (HCN). Hepmil Media Group has evolved to attain capabilities in technology and production, talent and cast management, as well as in providing media inventory specific to the e-sports sector in Southeast Asia.

The funding, Hepmil Media’s first from institutional investors since its founding in 2015, will be used to support its expansion plans in Southeast Asia. The company is targeting Vietnam and Thailand in its expansion plan next year.

“Through expansion and investing in capabilities building to push new, innovative solutions for brands, we hope to be able to redefine Southeast Asia’s digital media and entertainment sector, and to remain the preferred platform for brands to work with,” said Karl Mak, CEO & co-founder of Hepmil Media Group.

With a presence in four markets across Southeast Asia, Hepmil Media Group claims that it witnessed a strong revenue performance in 2020 despite pandemic-driven challenges. To date, its creator network partners reached over 300 of the region’s top digital content creators who generate over 3 billion monthly views.

“With an increasingly digitalised audience in Southeast Asia, consumers and organisations seek differentiated, alternative, and now-current avenues to communicate, converse and convert,” said Jeffrey Seah, partner, Quest Ventures.

Quest Ventures’s portfolio companies include unicorns and well-established firms such as Carro, Carousell, ShopBack, 99.co, and others. Most recently, Quest Ventures and Singapore-based maritime venture builder ShipsFocus jointly launched a $7.5 million (S$10 million) fund to invest in early-stage maritime startups.

Co-investor Bent Pixels is a gaming lifestyle media platform. Founded in 2009, Bent Pixels draws on over a decade of expertise and deep relationships in the fast-paced, high-growth online video space.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.