Vietnamese social influencer platform Hiip buys Indonesia’s BP Network

Vietnamese social influencer platform Hiip has acquired BP Network, Indonesia’s largest female influencer network, as part of its expansion drive into the country, according to an announcement.

This acquisition makes Hiip the leading opinion leader platform in Southeast Asia with more than 10,000 influencers.

BP Network has been active in the social influencer space in Indonesia for more than two years. After the merger, BP Network will rebrand to Hiip Indonesia, according to Shintaries Nijerinda, co-founder and CEO, BP Network.

“Hiip Indonesia will expand our influencer marketing offering in almost all categories, segments & social networks,” said Phi Nguyen, co-founder and CEO of Hiip Asia.

“Our hope is to give more values to the existing local influencer ecosystem and provide more opportunities for influencers to connect with both international as well as important local brands,” she added.

Recently, the social influencer platform raised a seven-digit Series A financing round led by Thai venture capital firm Vnet Capital.

Japan Strategic Capital, Tokyo-listed marketing technology company Rentracks and Singapore-based Vulpes Investment Management also participated in the round.

Launched in Vietnam in 2016, the company has expanded to Thailand as its first overseas market.

Hiip said, it has worked with more than 500 brands and 6,000 influencers since its inception, claiming to have the highest client loyalty in the region with revenue doubling every six months.

BP Network runs hundreds of influencer marketing programmes in Indonesia. In 2017, BP Network received Government Incentive Assistance (BIP) from Bekraf.

Also Read:

Vietnamese influencer platform Hiip bags 7-digit funding led by Thai Vnet Capital

Cocoon Capital, 500 Startups lead funding in Vietnamese platform Hiip

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.