Lynk, a data-driven curation and knowledge sharing platform that connects enterprise users to experts in a variety of fields, founded by Peggy Choi, has raised $4 million in a Series A funding round led by Southeast Asia-based Hong Leong Group.
The company provides a curated platform for industry experts to answer questions and connects investors, consultants and companies with these experts through telephone consultations and consulting projects. Lynk’s client base includes many investment houses, major consultancies, corporates and startup ventures.
The Series A round follows Lynk raising over $1 million in its 2015 seed round led by Wavemaker Partners, with additional investments from Click Ventures and a small group of individual investors. This brings its aggregate equity funding to more than $5 million. Proceeds from the latest investment will fund expansion into new markets and bolster its offering.
Bootstrapped initially by Choi and a friend, the company now has a multinational team working across offices in Hong Kong, Singapore and Mumbai. Lynk also plans to open an office in mainland China in the coming months.
Choi adds, “Our new international investors give us the backing and strategic relationships we need to accelerate our growth and make the most of the exciting opportunities ahead.”
India is a market of interest to Lynk. In an interaction with DEALSTREETASIA, Choi said, “We’ve seen organic growth in India driven by word-of-mouth referrals from existing customers in Southeast Asia. And a lot of these accounts are global institutions, so having worked with their teams in Southeast Asia, they refer us to their colleagues in India. So initially, that’s kind of how we got started in India.”
She adds, “India is the market where you see both outbound and inbound interest, in terms of trying to understand what’s going on in the various industries and markets. So we have ambitious plans there.”
Asked about Lynk’s exit strategy, Choi said, “The philosophy that I have is that we don’t manage our business around exits. Exits will come when it makes sense but we don’t want to manage our business plans around it so that we can have a more long-term and sustainable approach to decision making.”
In a post on startup community platform Tech in Asia, Choi has argued that curation on media platforms needs recalibration.
She opines: “For information and knowledge, shouldn’t curation result in the showcasing of multiple viewpoints from different sides, instead of just feeding us the most “relevant” information that we want to hear? Isn’t knowledge and wisdom all about exposure to different ideas, thoughts, and notions, so that one can truly have a balanced view and develop empathy?”