HK startup Lynk raises $4m Series A Led by Hong Leong Group

Visual from Lynk homepage.

Lynk, a data-driven curation and knowledge sharing platform that connects enterprise users to experts in a variety of fields, founded by Peggy Choi, has raised $4 million in a Series A funding round led by Southeast Asia-based Hong Leong Group.

Other investors include Hong Kong’s Cyberport, Zhuhai Da Heng Qin (DHQ) and Africa-focused CRE Venture Capital

The company provides a curated platform for industry experts to answer questions and connects investors, consultants and companies with these experts through telephone consultations and consulting projects. Lynk’s client base includes many investment houses, major consultancies, corporates and startup ventures.

The Series A round follows Lynk raising over $1 million in its 2015 seed round led by Wavemaker Partners, with additional investments from Click Ventures and a small group of individual investors. This brings its aggregate equity funding to more than $5 million. Proceeds from the latest investment will fund expansion into new markets and bolster its offering. 

Bootstrapped initially by Choi and a friend, the company now has a multinational team working across offices in Hong Kong, Singapore and Mumbai. Lynk also plans to open an office in mainland China in the coming months. 

Choi adds, “Our new international investors give us the backing and strategic relationships we need to accelerate our growth and make the most of the exciting opportunities ahead.”

India is a market of interest to Lynk. In an interaction with DEALSTREETASIA, Choi said, “We’ve seen organic growth in India driven by word-of-mouth referrals from existing customers in Southeast Asia. And a lot of these accounts are global institutions, so having worked with their teams in Southeast Asia, they refer us to their colleagues in India. So initially, that’s kind of how we got started in India.”

She adds, “India is the market where you see both outbound and inbound interest, in terms of trying to understand what’s going on in the various industries and markets. So we have ambitious plans there.”

Asked about Lynk’s exit strategy, Choi said, “The philosophy that I have is that we don’t manage our business around exits. Exits will come when it makes sense but we don’t want to manage our business plans around it so that we can have a more long-term and sustainable approach to decision making.”

In a post on startup community platform Tech in Asia, Choi has argued that curation on media platforms needs recalibration.

She opines: “For information and knowledge, shouldn’t curation result in the showcasing of multiple viewpoints from different sides, instead of just feeding us the most “relevant” information that we want to hear? Isn’t knowledge and wisdom all about exposure to different ideas, thoughts, and notions, so that one can truly have a balanced view and develop empathy?”

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.