India: Hospitality firms eye unbranded hotel space to expand footprint

Mid-sized hotel firms are increasingly looking at the estimated over three million-strong unbranded hotel room market in India for their next hotel property, as domestic hospitality chains head for an aggressive expansion in the mid to economy budget segment.

Several Indian hotel firms are adopting a less capital intensive approach while focussing on quicker addition of supply. Many are looking for an opportunity to convert unbranded hotel properties, including local stand-alone hotels, by either acquiring them or signing management contracts with owners.

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