How two Silicon Valley entrepreneurs' plan to build a VR startup in China imploded

Photo: XR Expo/

In late 2014, Silicon Valley-based entrepreneurs Sun Jing and Xu Bing welcomed a government delegation from East China’s Zhejiang province that was visiting the US tech hub to look for overseas talent.

Xu had moved to the US to study and built up his career in the tech industry, and Sun had been engaged in investment and mergers and acquisitions (M&A) for more than 20 years, before working together to establish their own virtual reality (VR) startup.

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