Hupo AI, an enterprise AI startup backed early by Meta’s investment arm, has raised $14 million in Series A funding led by DST Global Partners, just over a year after rebranding from its original mental health platform AMI Labs.
According to filings with Singapore’s Accounting and Corporate Regulatory Authority (ACRA), DST Global’s investment vehicle, Gemini Investments, led the round by picking up 1,764,077 shares for $6.99 million.
Collaborative Fund bought 378,016 shares for $1.5 million, while Strong Ventures acquired 205,181 shares for $814,175. January Capital Fund also invested in 987,220 shares for $1.34 million and Goodwater Genesis bought 145,248 shares for $193,483.
Other investors participated as well, bringing the total raise to $14 million.
Hupo AI previously raised $3 million in seed funding from investors including Meta’s New Product Experimentation (NPE) team, marking the first early-stage startup investment by the Facebook parent in the Asia-Pacific region.
Since pivoting to AI-powered sales coaching, the startup said it has secured more than 20 enterprise clients, including insurers and banks such as AXA, Prudential, Manulife, HSBC, Bank of Ireland, Grab, and UOB.
Having pivoted from its original focus on mental health, Hupo AI now offers an AI-powered sales coaching platform that helps enterprise sales teams in banking, insurance, and financial services improve performance, accelerate onboarding, and boost conversion rates.
“It’s rare to see a company generate real enterprise revenue this quickly, and even rarer to see it happen in a market as complex and hard to penetrate as banking and insurance. Hupo’s early traction isn’t just about growth; it’s about earning trust in one of the most demanding enterprise environments,” Collaborative Fund partner Andrew Montgomery said in a statement.
According to the company’s metrics, clients reportedly expanded their contract values by three- to eightfold within six months, while new sales hires are reaching their first sales in roughly 25% of the usual time.
Across cohorts in three countries, Hupo observed engagement rates 10-15% higher than average. “In insurance, most AI vendors lead with technology. Hupo stood out because they understood our frontline reality,” AXA chief commercial officer for Southeast Asia Arjan Wes said in a statement.
