Indonesian digital advertising startup IdblogNetwork, founded in 2010, has secured Series A funding of undisclosed amounts, estimated to be between $500,000 to $1 million in value, from an anonymous investor, according to Tech in Asia.
Focusing on the need for personal marketing and communication among advertisers, IdblogNetwork enables advertisers to connect and communicate with bloggers, matching them with bloggers and the associated readers that can support the requirements of a marketing campaign.
Content aligned with the marketing campaign’s context is distributed and republished on the relevant blogs within the network.
The latest round of capital will be used for organisational development, focusing on human resources, infrastructure and the products and services currently available via the IdblogNetwork platform.
Digital advertising expenditures in Southeast Asia have risen, growing from $420 million in 2014 to $720 million this year – a growth rate of 171.42 per cent in a single year – according to an eMarketer report. The growth of middle-income consumers within Indonesia is fuelling the growth in advertising as well.
CEO Chandra Tjan, who is also a managing partner in VC firm East Ventures and in numerous other ventures, like Tokopedia, Smove and Tech in Asia, stated: “IdblogNetwork is the largest platform for bloggers in Indonesia. […] We are sure this strategic investment would bring tremendous value to IdblogNetwork in its maneuver to becoming the biggest platform in Southeast Asia.”
According to the Tech in Asia report, the anonymous investor stated: “I want to support the bloggers in Indonesia to develop their potential in the field of advertising to the maximum. IdblogNetwork would not just be an advertising platform in the future, but rather, we would develop it so that it would have another source of revenue – of course with the bloggers involvement at the core of the business.”.