Malaysia’s iMedia acquires 100% stake in beauty e-commerce platform Favful

Favful CEO and founder Sasha Tan

Malaysia’s integrated digital media group iMedia is acquiring a 100% stake in Lovelife Technologies Sdn Bhd, owner and operator of the beauty e-commerce platform and influencer marketing company Favful.

The acquisition marks iMedia’s entry into the commerce business, it said in a statement on Monday. Following the transaction, iMedia will also be responsible for the acceleration of revenue for its influencer advertising unit as well as branded content.

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