India: Avendus Finance invests $9.7m in ad services firm Ad2Pro

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Avendus Finance Pvt. Ltd, the non-banking financial services arm of investment bank Avendus Capital, has invested Rs63 crore as structured debt in advertising services firm Ad2Pro Media Solutions Pvt. Ltd, two people aware of the development said on Monday.

One-fifth of the capital is from Avendus Structured Credit Fund, a Rs500 crore debt fund Avendus Capital floated in August last year. The latest deal is the first from the new fund.

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