India: Brand Capital makes strategic investment of $4.9m into 1World

Consumer intelligence platform 1World Online has secured a strategic investment of $4.9 million from Brand Capital, the strategic investment arm of Bennett Coleman & Co Ltd.

1World Online is a shared Intelligence platform based out of San Jose, California and will see the investment used to drive traffic to showcase 1World’s online tools in the Indian market, which is expected to be one of the largest digital online markets by the end of 2018, second only to China.