Many a big brand has successfully tapped the online market. In this crowded space, a new e-commerce initiative is trying to make a mark, selling products made by residents of Mumbai’s Dharavi, considered to be one of the world’s largest slums.
With the aim of showcasing the craftsmanship of slum dwellers and providing them easy access to the local and global markets, former journalist and urban planner Megha Gupta started the initiative.
