India: Dharavimarket, that sells products made in world's largest slum, eyeing seed funds to scale

India: Dharavimarket, that sells products made in world's largest slum, eyeing seed funds to scale

Gupta says the initiative is aimed at making the skills of slum dwellers accessible to middle- and upper-class consumers while providing the local artisans direct access to markets. Photo: Mint

Many a big brand has successfully tapped the online market. In this crowded space, a new e-commerce initiative is trying to make a mark, selling products made by residents of Mumbai’s Dharavi, considered to be one of the world’s largest slums.

With the aim of showcasing the craftsmanship of slum dwellers and providing them easy access to the local and global markets, former journalist and urban planner Megha Gupta started the initiative.

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