India: Flipkart, Snapdeal, Paytm plan hyperlocal push

India: Flipkart, Snapdeal, Paytm plan hyperlocal push

Flipkart is testing an ordering app called Nearby in Bengaluru to deliver groceries, electronics, clothes and other products. Photo: Ramesh Pathania/Mint

Flipkart, Snapdeal and Paytm, India’s top e-commerce firms, are preparing for entry into so-called hyperlocal delivery and considering investments in such start-ups, potentially heralding a much-awaited consolidation of the nascent but increasingly crowded business.

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