India: Hansel.io raises $1.35m in a round led by IDG Ventures

Photo: Mint

Mobile application management platform, Hansel.io, has raised $1.35 million in a funding round led by IDG Ventures, the company said in a statement on Wednesday. Existing investor, Endiya Partners also participated in the round.

The company will use the funds for team expansion, product development and growth in overseas markets.

The firm had previously raised seed funding from Endiya Partners, Tracxn Labs, along with a group of angel investors.

Hansel Software Pvt. Ltd. was started by former Flipkart employees, Varun Ramamurthy, Parminder Singh and Mudit Mathur in 2015; each having worked on product and mobile development roles.

On 4 January, Mint published a story of how start-ups such as Flipkart, Snapdeal and Ola have fostered entrepreneurs in India.

According to data from start-up and venture capital tracker Tracxn, former Flipkart’s employees have founded 177 start-ups so far.

A platform that is available on both Android and iOS, Hansel.io allows mobile developers to fix bugs, update configurations, edit user interfaces, and manage security policies of mobile apps.

“Despite the abundance of use cases the product provides for, for the developer it is a simple configure-and-deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible,” said Singh in a statement.

The company claims to manage a total installed base of 140 million, across clients such as fashion e-commerce Voonik, bus ticketing platform redBus, education mobile app Toppr, among others. As per the statement, Hansel.io platform has impacted more than 20 million devices by fixing a bug, change user interface and making app security fixes.

“With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” added Ramamurthy.

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This article was first published on Livemint.com