India: Myntra adds Pretr to its cart to expand across channels

India: Myntra adds Pretr to its cart to expand across channels

Photo by Livemint

Flipkart-owned fashion retailer Myntra has acquired omnichannel fashion marketplace Pretr Online Services Pvt. Ltd for an undisclosed amount as part of its broader push towards establishing itself as a retailer across channels. In an interview, Myntra chief executive Ananth Narayanan confirmed that Myntra had bought Pretr. He declined to disclose terms of the deal.

“The one big investment that we’ve done, and which is paying off well is omnichannel. We just bought Pretr, which we are very excited about. When we bought it, they had already linked up with 30-40 brands for store inventory. We want to scale that this year to 100 brands. They will also link all of our stores,” said Narayanan.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter