India: Niche online retailers invest in offline stores to fend off Amazon, Flipkart

Urban Ladder is also setting up a comprehensive team of design consultants to advise consumers on furniture purchases and doing up their homes. Photo: Hemant Mishra/Mint

Specialty online retailers are hastening their offline expansion in order to survive the onslaught from Flipkart and Amazon India amid a broader slowdown in the growth of the e-commerce market and a lack of interest among investors towards funding e-commerce businesses.

Over the past one year, the likes of eyewear retailer Lenskart Solutions Pvt. Ltd, furniture brand Urban Ladder Home Decor Solutions Pvt. Ltd, baby products seller FirstCry (BrainBees Solutions Pvt. Ltd) and others have changed their strategies to protect their turf against Flipkart and Amazon India.

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