India: Niche online retailers invest in offline stores to fend off Amazon, Flipkart

India: Niche online retailers invest in offline stores to fend off Amazon, Flipkart

Urban Ladder is also setting up a comprehensive team of design consultants to advise consumers on furniture purchases and doing up their homes. Photo: Hemant Mishra/Mint

Specialty online retailers are hastening their offline expansion in order to survive the onslaught from Flipkart and Amazon India amid a broader slowdown in the growth of the e-commerce market and a lack of interest among investors towards funding e-commerce businesses.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter