Indian startups face slump in sales as nationwide lockdown disrupts operations

Indian startups face slump in sales as nationwide lockdown disrupts operations

Photo by Masaaki Komori on Unsplash

Startups in fast-growing consumer categories such as fashion, beauty and furniture are struggling with a slump in demand as consumers pare discretionary spending while the ongoing nationwide lockdown disrupts operations.

The 21-day lockdown by the government to contain the outbreak of the novel coronavirus has upset the supply chains of e-commerce and other companies that are slowly starting to resume normal business. Only essential products such as groceries and medicines are currently being sold on most platforms.

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