Indonesia's job hunting platform Atma bags $5m pre-seed round led by AC Ventures

Atma co-founders (from left to right): Tim Young, Susan Suhargo, Edy Tan, Chris Gunawan. Photo courtesy of Atma.

Indonesian job hunting platform Atma has secured $5 million in an oversubscribed pre-seed round led by AC Ventures with participation from Global Founders Capital.

Several angel investors – representing prominent tech companies like GoTo, Advance Intelligence Group, Ula, Lummo, Kopi Kenangan, Sampoerna Strategic, MMS Group, and Xiaomi –  joined the round.

Atma will use the proceeds to enhance product capability, execute a go-to-market strategy, and recruit new team members.

The startup describes itself as a “social job platform” powered by the community. It aims to solve challenges and inefficiencies faced by job seekers. To achieve that goal, Atma plans to create a job marketplace, an upskilling institute, and a community-based support system. 

Atma was founded earlier this year by former Gojek executive Edy Tan with co-founders Chris Gunawan [co-founder of RestoDepot], Susan Suhargo [ex-Tencent], Tim Young [former investor at Atlas Asset Management], and Monica Oudang [chairperson at YABB – GoTo Foundation].

Atma CEO Edy Tan drew inspiration from his experience working with driver communities when he was at Gojek. During the pandemic, economic activities came to a halt, and, at its peak, driver income dropped by 80% on average. Drivers would be online for 12 hours a day and would only be on job for two hours. Tan realised that drivers wanted income stability.

“It soon became apparent to me that the job market for the lower and middle-income segment is fundamentally broken and ripe for innovation,” Tan said. Atma seeks to incorporate elements like simplicity, interactivity, sociability, personalization, and gamification into its platform.

Job seekers can find lists of entry to intermediate level jobs paying less than IDR 10 million ($700) per month. When applying for jobs, potential workers will go through Atma’s screening process that factors in qualifications, skills, and cultural fit. This way, the platform will be able to provide job seekers with relevant listings based on their qualifications.

Meanwhile, Atma also solves challenges across the entire hiring process for corporate partners. “We use data to screen, assess and sort candidates so recruiters can focus their time and effort on interviewing only highly qualified candidates. Along the way, we provide a software solution that transforms the hiring workflow by being smarter and simpler,” Tan explained.

“Over 100 million active workers face significant inefficiencies in searching for the right job that matches their skillsets and preferences. Atma is going to help workers find the right jobs more easily as well as provide them with career advancement opportunities by taking additional certifications or training,” said AC Ventures founder and managing partner Michael Soerijadji.

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