The startup, which claims to have a user-base of over 50,000 university students and 400 student ambassadors, allows students to upload their lecture notes and then receive printed copies for free.
Cetaku monetises the platform by placing advertising into the students’ lectures notes, offering brands targeted advertising through detailed student profiles.
“The social aspect of the business builds a positive image for the sponsoring companies and improves the effectiveness and impact of a campaign,” Cetaku said in a statement.
The company said it will use the capital to accelerate user-base growth, community expansion, key hiring, and product development.
“We are committed to improving the livelihood and education journey of university students in Indonesia. This is the mantra of our product development initiatives,” said Antonius Chandra, founder and CEO of Cetaku.
Cetaku’s next product offering is Student Ambassador as a Service (SAaaS), in which students are able to gain valuable work experience as brand ambassadors for large corporations within their campus, Chandra disclosed.
Commenting on IDN Media’s investment, founder and CEO Winston Utomo said, Cetaku will be a powerful platform to empower university students going forward.