Indonesian digital payment platform DANA has quietly made inroads into social commerce with its group buying platform BoraBora. The platform, an initiative under DANA’s venture studio arm DANA Ventures, will build products that align with the digital payments firm’s core financial services, a top executive told DealStreetAsia.
“Since this is a market fit and business model exploration, BoraBora has been launched through DANA Ventures to allow quick evaluations and pivots, if necessary, so that DANA’s main business and processes are not disrupted,” Darrick Rochili, chief innovation officer of DANA Indonesia, told DealStreetAsia.
