Indonesia Digest: OYO launches home rental; Bukalapak partners Google

In recent updates from Asian unicorns, hotel aggregator OYO has launched its long-term housing rental business in Indonesia while Bukalapak has collaborated with Google to support the MSME business in the country.

OYO launches OYO Life to expand home rental business in Indonesia

Indian hospitality company OYO Hotels & Homes has launched OYO Life to expand into the home rental segment, targeting young professionals and students.

The long-term housing rental segment, which called ‘kost’ in Bahasa Indonesia, is a growing business in Indonesia where millennials prefer to choose co-living spaces.

OYO estimated there are 70 million people in Asia who prefer to live in a ‘kost’ with one-third of that number in Indonesia (approximately 23 million), according to the company’s internal research.

The kost business would also have an extended business chain that OYO could leverage, including catering, laundry, and housekeeping businesses.

OYO Life accommodation will be equipped with CCTV, wi-fi connection, TV unit, housekeeping service, and 24-hour security service.

OYO Life has launched 2,500 rooms in eight cities and will aggressively expand into other cities, targeting to launch 10,000 rooms in more than 10 cities by the end of this year.

Bukalapak partners Google to support MSMEs

Bukalapak has announced its collaboration with tech giant Google through Google My Business to support Bukalapak MSME partner kiosks called Warung Mitra Bukalapak.

The collaboration aims to optimise digital technology adoption to develop the potential of MSMEs in Indonesia.

According to the ministry of communication and information technology data, only 16.33 per cent of a total of 58.9 million MSME players in Indonesia has adopted digital technology.