Indonesia Digest: Sociolla opens offline store; Jet Commerce expands to China, PH

Beauty platform Sociolla has opened a flagship store in West Jakarta while Jet Commerce has acquired China’s Brand Top and has expanded into the Philippines and China.

Sociolla Opens Flagship Store in West Jakarta

Indonesian beauty e-commerce and social platform Sociolla has opened a flagship store in West Jakarta, marking the startup’s second offline store in Indonesia.

Built-in a 425 sq m land area, the new store is equipped with the omnichannel concept and interactive display linked to users on the Sociolla platform.

Sociolla previously opened its first physical store in South Jakarta in May this year.

Sociolla co-founder and CMO Chrisanti Indiana said that the flagship store is the part of the company’s innovation strategy to better serve its customers. She said for beauty and skincare products, physical store remains relevant for the customers.

Founded in 2015, Sociolla began as a beauty online platform. It then expanded into what it calls ‘beauty online experience’ with the launch of its publication, Beauty Journal.

DealStreetAsia previously reported that the beauty platform has closed funding round, which co-led by Temasek Holdings and venture capital firm EV Growth.

The company is also currently looking to raise its Series D funding round.

Jet Commerce expands business to PH, China

Jet Commerce, a Jakarta-based e-commerce enabler, has acquired Chinese firm Brand Top for an undisclosed amount to expand into Philippines and China.

Jet Commerce, which was set up in 2017, provides end-to-end e-commerce solution for brands and small and medium businesses. The startup now helps 100 official online stores on 13 popular Asia-based e-commerce platforms.

The startup’s international expansion is also part of its strategy to secure global brand partners. With its expansion into the Philippines, Jet Commerce will also open a new office in Taguig City, in Manila.

Jet Commerce said, the expansion into new countries in Southeast Asia shows the growing demand for integrated e-commerce solutions in the region.

The company also plans to enter Malaysia and Singapore in the near future.

The startup has been established a strategic partnership with 56 brands, ranging from electronic products, health and beauty, household products, toys, and many more.