The Indonesian e-commerce sector is looking to increase its customer base with the third edition of the annual National Online Shopping Day (Harbolnas), which will run for three days from Dec 10 to 12, the organizing committee said today.
About 140 e-commerce players from Indonesia are participating in the national shopping day, which is in its third year.
“The joint transaction volume of all players could go up by 8-10 times and the revenues are expected to go up 5-8 times during Habolnas,” said chairman of Harbolnas Indra Yonathan who is from Lazzada.
The numbers of participants in the event has doubled from last year, which saw 78 participants. In the first year (2013), 18 e-commerce players took part in the event.
Country director of Google Indonesia Hengky Prihatna said the number of users that engage in online transaction is about seven million, which is far below the number of internet users in the country (70-80 million). “Therefore, we still have a wide room to grow,” he said.
He added Indonesia urban consumer class is expected to grow from 55 million in 2013 to 86 million by 2020, adding approximately 4.5 million individual customers each year.
Business Development Director of Trade Minister Fetnayeti said during the launching of the event on Tuesday that the ministry – in collaboration with the Ministry of Information and Communication – fully supports the e-commerce industry.
One way to show the government’s support is preparing the draft Government Regulation on E-commerce. She said the draft regulation is now in the final phase and will be issued by April next year.
She added based on the data provided by teh central bank, the value of e-commerce transaction in 2014 reached Rp34.9 trillion and is projected to surge to Rp224.9 trillion this year.
“This is quite an extraordinary growth. However, the value of online transaction is still only 0.14 per cent compared to total retail sales,” she said, adding that the government supports the e-commerce as it helps cut logistics costs and ultimately supports the economic growth