Indonesian conglomerate in talks to acquire beauty startup Female Daily

Indonesian conglomerate in talks to acquire beauty startup Female Daily

Photo: Pixabay

An Indonesian consumer sector conglomerate is said to be in the process of acquiring local beauty startup Female Daily Network, according to two people familiar with the development.

Female Daily started in 2007 as Fashionese Daily, a blog about beauty products with Hanifa Ambadar and Affi Assegaf at the helm. It then developed into an online community platform which offers user reviews and ratings for beauty products, articles, videos, and also a discussion forum.

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