Before establishing local rice box brand Dailybox in mid-2018, Kelvin Subowo was astonished by the fascinating growth of food delivery services, driven by Southeast Asia’s largest ride-hailing players, Gojek and Grab.
Having garnered experience in a hot pot restaurant in Jakarta since 2011, Subowo reminisces his key learning in the F&B sector rather early in the profession: Restaurants, without famous brands, typically need to change their concept every two years, which in turn requires a lot of upfront investment.
