Startups spot big promise in Indonesia’s health food space, VCs show interest too

Startups spot big promise in Indonesia’s health food space, VCs show interest too

Melissa Hendriana, a 29-year-old PR executive in Jakarta started eating healthy when she was diagnosed with breast tumors a few years ago. That was rather a rude wake-up call for her, she reminisces. Hendriana decided to incorporate more juices and vegetables in her daily diet thereon.

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